Creation of a catalogue that combines technical precision with the creative aesthetics of Lomography’s lenses.

The Lomography Art Lens Catalogue was designed to showcase both the technical specifications and the creative potential of Lomography’s art lenses. My role was to design a layout that balanced detailed technical descriptions with visual appeal, reflecting the spirit of Lomography – freedom and experimentation in photography.

The project combined minimalist typography with high-quality photographs that emphasised the unique features of each lens. The main challenge was integrating technical information with artistic flair so the catalogue not only informed but also inspired photographers to experiment creatively. Each page was carefully designed to ignite the reader's imagination, presenting the lenses as tools for exploring new creative perspectives.

The final printed catalogue successfully merged technical precision with a creative approach, appealing to both professional photographers and amateurs keen to explore artistic photography.