Building a cohesive brand identity and art direction for Lomography’s Atoll Ultra-Wide 2.8/17 Art Lens.
CLIENT
Lomography
CONTRIBUTION
Art Direction
Graphic Design
DELIVERABLES
Brand Identity
Packaging
Photobook
Social Media Content
Marketing Collaterals
Developing a distinctive brand identity that inspires photographers to push the boundaries of conventional photography with an ultra-wide lens.
The Atoll Ultra-Wide 2.8/17 lens embodies a spirit of adventure and creative freedom, offering photographers a tool to explore new horizons with its ultra-wide-angle perspective. The aim of the project was to create a cohesive brand identity that highlighted both the technical capabilities and the creative potential of the lens. Additionally, the campaign encouraged photographers to experiment with unconventional photography, capturing immersive images that transcend traditional photography techniques.
